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Welcome to the home of SmartFTP, the most popular FTP client for Windows. Citrix Synergy has a new focus for 2017. Visionary speakers, tailored agendas, interactive features. Landing Page Trends To Look For In 2. What does it take to write a Grammy Award winning song? Does a trend become popular because it follows a composition formula that. Is each trend worthy of keeping in your bag of conversion rate optimization (CRO) tricks? Categorized into six topics, here are 3. Basic Design. Imagery. Animated Page Elements. Call- to- Action (CTA)Value Proposition. Social Proof. Basic Design. Landing Page Trend #1: Long in Length There are tests that show both long and short form landing pages that win more conversions. Landing page length has previously trended toward short form with everything pushed above the fold. Today we. During the awareness stage, buyers rely on search, vendor websites, and newsletters/emails as their top channels to find information. Landing Page Trend #2: Simple and Minimalist. The simple and minimalist design trend has been around and is here to stay. Design principles that keep your pages clean and uncluttered still matter. By using a split screen design, information is visually categorized into large encapsulated buckets of info that make it easier to process. This makes it easy for the brain to process various types of info. Leaving any nav bars out of the first fold especially keeps your visitors focused on the landing page goal. Videofruit. Businesses are using super clear and obvious headlines that speak to the basic needs of their visitors. The trend is to answer in the actual headline. This is a direct way to explain your unique value proposition and from the perspective of your audience. Here. The artless non- fancy (yet trendy) way to display your landing page headline is by making the headline message so clear it doesn. The trend is to be real and be direct in your headlines. Landing Page Trend #7: Mobile Apps There. The trick to reaching these visitors is to have your offers live where your visitors hang out on mobile. Since we have this many people hanging out on mobile nowadays. So, yes, responsiveness is better than nothing and better than an old mobile implementation. But a separate mobile website with the same design or even a smarter solution done with other techniques would achieve the same conversion rate or better. Explainer videos are becoming widely adopted by business. Tell your story through your landing page video. The trend is blossoming across devices, too. Video Version A won by as much as 2. Landing Page Trend #1. Autoplay Full- Screen Video. Beyond the standard video, autoplay full- screen video is also a latest hit. The video file loops in the background with an overlay so your landing page content can still live on top and be featured center stage. The full- screen video gives off an interesting living dynamic on your landing page. Co. Schedule uses a full- screen vid below their overlay: The underlay video walks you through user screens – image source. This is also referred to as. Instapage’s Fahad Muhammad describes contextual video: “Contextual videos help set the mood for the conversion. Your customers are triggered emotionally with the subtle imagery and are persuaded to click the CTA button. With full screen videos, you get to include more than a single image on your page, which means you get to have more than one conversion opportunity to make an impact.”Landing Page Trend #1. Custom Photography. The days of using stock photography are disappearing and keeping it real is in. People want to see unique real humanistic images and experiences that they can relate to, so it. Custom photography is a way to be totally different, creative and real, making your product and offer stand out from the rest. Landing Page Trend #1. Evocative Background Images. Another way to stand out is to evoke emotion. This landing page trend of including an evocative background image is emerging. The copy and other written content can easily glide over the background image. Here. Image Illustrations are trending now and give companies a chance to be more creative and unique. Illustrations offer a quirky alternative to using images are another artistic way to customize your brand. Here. When you think of illustrations you typically think about the artist behind the work, which makes it more human. Landing Page Trend #1. Flat Design vs. Material Design According to Cubet. I guess Google is kind of a big deal trendsetter – image source. Landing Page Trend #1. Imagery of Product Being Used. Putting your offer into context for users is thankfully a trending landing page element. Showing your visitors and prospects social proof through imagery makes it easy to show off your unique value prop without having to use words. Here. On ecommerce sites, this works especially well for showing your product options and direct links to them. Here? 1. 7. 5% conversion rate increase with Version B – image source. Here? This one could just be a trendy easy- on- the- eyes fad that may or may not convert better. It does pull away from the 1: 1 attention ratio after all. Animated Page Elements. Landing Page Trend #1. Entrance Pop- ups. Pop- ups and welcome mats are becoming more popular. This makes it easy for visitors to gauge their expectation. Here. This can also double as the imagery- of- product- being- used trend (Landing Page Trend #1. GIF- for- product- demonstration trend (Landing Page Trend #2. Here. The other is for the visitor ready to engage. Here. This one has to do with outlining how easy it is for your visitors to use your product or service. The simpler and cleaner your directions, the better. Think paint- by- numbers easy, like here: Can you break your UVP into three easy steps? Plus, by taking them through the demo, it. Keep that relationship dynamic going. Hubspot uses an interactive self- guided tour format: Hedvig uses a video guided tour format: Landing Page Trend #3. Free Tools. Tapping into your visitor. Free tools is a big one if you can afford the development cost. Mayo Clinic offers a free BMI calculator on their site: What it does for our psyche – by offering something for free with no strings attached, we as users, feel the need to return that favor. We have a natural urge to reciprocate the kindness. In terms of offering free tools on landing pages, your visitors will naturally feel like they owe you the sign- up since they took advantage of your free tools. Landing Page Trend #3. Animated Storytelling. This a fun trend on the rise. Even better, make it an animated storytelling session, so your visitors really don. Be explicit in your storytelling. Landing Page Trend #3. Conversational Copy. The trend is to be more human and to use conversational elements when you have the opportunity on your landing pages. Here. The takeaways to use in today. Using real people and real influencers vs. I counted 4. 9 – image source. The free range element of it gives your visitors and prospects the chance to see real user angles from the field. The trend looks like this: Rather than make up user scenarios, real user quotes of their experiences are what people will likely relate to since they. Too often companies have forgotten to close the loop and think the hard works stops after the conversion happens. Just because someone clicks on your offer doesn. In fact, quite the opposite happens. Tell your visitors exactly what to expect, when and how your offer will be delivered. Also, this is the spot where you can show off extra rays of shine. You can include social shares, additional related helpful offers, navigational links to explore more about your company, and so on. Closing. So which trends are here to stay? Give these landing page fads a whirl and let us know which ones tested the best for improving conversion rates. Then we can figure which of the hits make the landing page best practice list and add them to our ammo of CRO tools.
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